Selected Work
Sprite
A chatbot that aims to be a friend for Gen-Z users around LATAM
IBERO
Renewing the web for one of the most important Universities in Mexico
Coca-Cola
A gaming platform that reached 20,000+ players across LATAM
Homedoctor
A patient-first health robot bringing households and hospitals together.
Coming Soon 🚧
FIFA + Walmart
Leveraging prize and activation management for Coca-Cola bottlers
Coming Soon 🚧
Coca-Cola
A smart, field-embedded e-learning companion for market visits
About Me
I believe good design creates meaningful experiences for people and businesses.
I’m a Product Designer with experience leading UX across consumer, enterprise, and hybrid physical–digital products. I’ve worked at Redbox Innovation, Propelland, and Hibrids, collaborating closely with product managers, engineers, and stakeholders to translate complex requirements into clear, intuitive experiences
Most of my recent work has been about systems rather than screens. On IBERO's digital ecosystem, the real problem wasn't redesigning pages, it was building something multiple teams could operate without breaking it. I also teach postgraduate design, which keeps me honest about explaining why a decision was made.
I've spent the past year training in AI (coding, agents, and design systems) and I'm bringing those tools into how I prototype and research. Less interested in the tools themselves than in knowing where a concept holds up on its own and where it still needs a human call.
Currently reading:
from Dirk Vis
I love discovering new sounds. Curating playlists is how I capture moods, moments, and stories, each one a small reflection of how I see and feel the world.
This isn’t a playlist, it’s a hug
A warm hug, in playlist form
It's the 80's and you're getting ready to go dancing
Pre-night energy
PPJALVC
My jazz favorites, forever